5 ways an outsourced CFO improves financial planning

Sarah Carter

July 8, 2024

You have your goals outlined in your strategic plan — but do you and your team have the financial expertise to achieve them?

Many organizations are turning to an outsourced CFO to do so. With an outsourced CFO, your organization gains the advice and guidance you need to navigate the complex world of finance. They bring a fresh perspective and years of experience to your financial management, helping you analyze your organization’s financial data, identify key trends and patterns, and gain valuable insights for informed decision-making.

Here are five ways outsourcing the CFO function in your organization can help improve your strategic planning:

1. Budgeting

Effective budgeting is crucial for making strategic decisions that align with your long-term goals.

An outsourced CFO can provide a holistic view of your organization’s budget by considering not only the financial aspect but also the operational impact. They collaborate with other departments to understand their needs and priorities, ensuring that the budget supports your organization’s goals and overall strategy. And they can give guidance on how to interpret financial reports, such as balance sheets and income statements, to ensure that all stakeholders have a clear understanding of your organization’s financial position.

They can also provide valuable insights on financial best practices and offer recommendations on strategies to optimize the budgeting process.

2. Financial forecasting

As part of budgeting, CFO services can also provide financial forecasting.

A well-executed financial forecast can help identify potential financial risks and opportunities, allowing you to adjust your budget accordingly. When performed by a knowledgeable CFO, the forecasting process helps your organization analyze historical financial data and create a financial planning road map for the future. It also helps provide the information you need to be better equipped for resource allocation and decision-making.

3. Trend analysis

CFO services can provide valuable insights into emerging industry trends and market disruptions.

Outsourced CFOs often have an extensive network and exposure to various industries. That wide range of access to information and resources makes it easy for them to identify signs of change and disruption so that your organization can prepare for future challenges or capitalize on emerging opportunities.

They can also help you anticipate market shifts and adapt strategies, significantly enhancing your ability to navigate industry trends successfully.

4. Competitor analysis

For your organization to succeed, you need a comprehensive understanding of your position within your industry.

An outsourced CFO can conduct benchmarking analysis to compare your organization’s performance against industry standards and competitors. Benchmarking involves analyzing key financial ratios, such as profitability margins, liquidity ratios and efficiency metrics to assess your organization’s financial health and operational efficiency.

By comparing your organization against industry leaders and identifying areas for improvement, you can align your strategies with industry best practices and stay ahead of the competition.

A CFO service can also use the analysis to provide strategic recommendations on areas such as pricing strategies, cost management and investment decisions.

5. Managing and assessing risk

Outsourcing your CFO can help you take a proactive approach to risk management, minimizing your potential losses and helping ensure your organization’s long-term financial stability.

As part of a comprehensive risk assessment, outsourced CFOs can analyze your organization’s financial statements, market trends, competitive landscape and other relevant factors to identify potential risks that could hinder your business growth. By thoroughly understanding the risks involved, they can develop effective risk management strategies tailored to your organization’s needs.

They also have a deep understanding of financial controls and can help design and strengthen your processes and procedures. Improved financial controls helps your organization manage regulatory compliance risk by ensuring that your financial transactions are accurately recorded, monitored and reported.

How Wipfli can help

Wipfli’s outsourced CFO services are ready to take ownership of your finances so that you can focus on growth. We go beyond management, providing the training and guidance you need to secure your organization’s financial future. Contact us today to learn more about how we can support your organization.

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5 ways an outsourced CFO improves financial planning