Why Choose Magento for Your e-Commerce Solution?

Contributed by Curotec.

Remember in high school when some kids would do the popular thing because lots of other people did it, and others avoided that same thing, for the same reason? When you got older, you discovered that the popularity of something wasn’t a good reason to do (or avoid doing) a thing. 

Yet, sometimes, even in business, there is wisdom in crowds. When an application is superior to others – when it’s more stable, has more features, and increases opportunities – it’s not uncommon for many companies to flock to that solution.

So when more than one-quarter of the e-commerce sites in the world turn to a specific platform, it’s worth it to take notice. 

In other words, if you’re implementing an e-commerce site, it’s worth it to pay attention to Magento. Giants like Coca-cola, Ford, and Nestle use Magento for their businesses. And unlike many other enterprise solutions, it’s possible for small business owners to use as well as Fortune 500 corporations with the Magento Opensource and Commerce options. 

If you’re wondering why you should choose Magento, that’s just the start.

Purpose designed for e-commerce

E-commerce functionality is available on nearly every web platform today. Whether you’re using WordPress or Wix, there is an e-commerce plug-in or add on available.

Those platforms were not built specifically for e-commerce, however, and that means that they are limited in what can be added. Worse, it’s difficult to ensure that those plug-ins are completely secure.

Magento was built as a an e-commerce solution from the very start. The result? Functionality to support a seamless customer experience and ease of use on the backend were built with intent, not added on later. Magento doesn’t try to be all things to all people. It does one thing, and it does it very well.

Mobile Ready

It’s never been more important that an e-commerce site be mobile-ready than it is today. Mobile searches have surpassed those completed on a desktop computer, and SEO algorithms return sites on a mobile search with a preference for sites that are mobile optimized.

Without a mobile shopping experience, merchants are willingly walking away from a lot of sales. In 2018, e-commerce resulted in $6.2 billion in sales with nearly one-third of that coming from smartphones.

With Magento as your site’s platform, there is no need to customize and adapt your site for mobile. With HTML5, image scaling, and more, Magento sites are inherently responsive, ensuring customers get a great experience no matter how they access your site.

Extensible, customizable, and scalable

Magento made the choice early on to be open source, and developers have responded well. Not only does this give companies a free option for use of the software, but it also created an environment where developers can and have created additional modules and extensions so that the platform works the way you want it to. Also, the community is always testing and enhancing the platform, keeping it secure and bug-free.

Magento is also customizable to match an organization’s branding, look, and feel. From colors to layouts, the style of a site can be completely defined by the merchant. If customizing either front end or back end is outside of your abilities, there are experienced and skilled Magento e-commerce agencies with the ability to help you get exactly what you want.

But probably one of the biggest features of Magento is the availability of APIs. Using these application interfaces, Magento can be integrated with a multitude of other applications, including billing, CRM, and 3rd party logistics.

Expert developers and support

If customizing and extending your e-commerce site is outside of your abilities, you’re likely considering hiring experts to help. The process of finding the right partner to stand up your e-commerce site can be nerve-racking.

Magento has been around long enough for developers to have gained expertise in implementing the platform. Magento also offers a certification exam, giving developers an opportunity to prove their knowledge to potential clients. Finding a reliable e-commerce agency or consulting firm that offers Magento e-commerce support services is less daunting when you know that they have proven themselves by attaining certification. 

Whether you’re just launching your e-commerce business or considering migrating to a new platform to give you a secure, scalable, and extensible solution, Magento is worth looking at. Almost 200,000 online storefronts can’t be wrong.

If you’re looking for a Magento agency in Philadelphia, contact us. We’d love to hear about your project and let you know if we’d be able to build a flexible and well-designed e-commerce site for you that your customer will love using. 


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