When Is a Unicorn Really Worth $1 Billion?

In an era of ambitious startup valuations, it’s important to remember how difficult it is to grow and sustain a viable ‘unicorn’ – a company with a billion-dollar price tag.

Today, there are 185 companies worth ten figures or more and, according to CB Insights, just 1.28% of all early-stage investments reach this milestone.[1] Last year, there was a significant drop in the number of venture-backed startups to climb to such heights.[2]

But what happens when a unicorn reaches that status and is unable to sustain itself?  How much is a billion dollar valuation really worth?  This isn’t a trick question.

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