Email Marketing Isn’t Going Anywhere – How to Use It Well

posted by: MICHAEL TORRES, Graham Media Partners

Email marketing has been used for so many years that you wouldn’t be blamed for thinking it’s on its way to irrelevancy. The truth is, email marketing is not only still around, but remains a powerful marketing tool that is actually increasing in popularity.

In fact, according to Salesforce, it was the second-fastest growing B2C marketing tool from 2015 to 2017 (video claimed the top spot). That may seem surprising, but the stats from Salesforce’s survey show that email consistently outperforms other digital platforms in return on investment and cost-effectiveness.

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Staying Productive – Your Way

posted by: MICHAEL TORRES, Graham Media Partners

How many articles have you read on productivity yet you still seem to procrastinate the day away? That’s probably because the research on one site and must-dos on another aren’t what will keep your unique mind on task.

If you walked into the GMP office, you’d see a group of people busily working away. But upon closer observation, you’d find that we each have distinctive, and sometimes odd, ways of sustaining that diligence. Because we are such a nice and helpful group of people, we decided to share a few of those personal tactics with you.

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