SaaS Roundtable

SaaS Roundtable: Sales Enablement in a SaaS World

Friday, October 27, 2017 8:00 AM – 10:00 AM EST
LiquidHub
500 East Swedesford Road
Wayne, PA 19087
Join Steve Wray, CEO of CloudMine, and Chris Corbet, VP of Sales & Marketing at CloudMine, for a roundtable to discuss Sales Enablement in a SaaS World.

Topics to be discussed include:

* Assembling, structuring, and managing SaaS sales teams: What are the best practices panelists have utilized? What are the pitfalls to avoid?

* Building a data-driven SaaS sales culture and creating the key metrics for success: How can create a data-obsessed sales team and culture?

* Tools & technology that drive ROI: What’s worked in terms of SaaS sales tech innovation (e.g. chat bots, inside sales.com, DiscoverOrg, LinkedIn Navigator, ZoomInfo, etc)?

* Enterprise vs SMB – a paradox of sales cycles: An open discussion regarding the requirements for each model.

* Automation over interaction – walking the fine line: Where to automate sales process, demos and product experience vs human interactions – when do you choose one over the other and why?

* Product experience indicators: How are the panelists monitoring and measuring user interaction/engagement to drive up-sell, closing metrics, and potentially informing the product development roadmap? How can innovative technologies assist in this process?

* Closing best practices: How does the SaaS environment allow for a departure from traditional closing practices, including incentives, contracting structure, collaborative innovation and other legal/IP-related approaches?

** The SaaS Roundtable is exclusive to SaaS executives (CEOs, Presidents, and Chief Technology or Strategy Officers, etc.), and presents an opportunity to network and develop best practices with regional SaaS executives. **

Click here to register.


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