Qlik Moves To Expand Partner Program Beyond License Sales To Include Services, Subscription Revenue

Business intelligence software developer Qlik is expanding the scope of its partner program beyond software license sales to include working with partners to grow their service offerings and software subscription revenue.

The new partner initiatives come as Qlik itself seeks to grow beyond its roots as a developer of a single data-visualization software product into a provider of broader business analytics platforms and services.

Qlik channel and marketing executives, addressing partners at the company’s Qonnections 2016 customer and partner conference in Orlando, Fla., on Monday, also outlined additions to the company’s partner program, including new specializations and certifications, deal protection and market development funds.

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