Innovating in a Crowded Marketplace for Healthcare Delivery

Every patient desires high-quality care at a cost-efficient price.  Studies have shown that these two characteristics are not always in conflict, as less-expensive sites may deliver similar quality care as more expensive sites.  But patients, and thus their providers, tend to prioritize quality over cost or vice versa. This is beginning to lead to a bifurcation among healthcare providers – those offering cost-effective care and easy access to treatment, and those offering cutting-edge, research-based medicine. Sustained merger activity and the constriction of operating budgets are exacerbating this divide.

Put another way, on one end, large academic medical centers, practicing cutting-edge medicine, can attract prestigious doctors and a bevy of resources. On the other, the democratization of healthcare at retail clinics and urgent care centers provides access to care on the nearest street corner.

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