Fitness CEO Behind P90X: It Was Almost a $2 Million Flop

Written by Jared Shelly, Biz Philly, Philadelphia Magazine

Carl Daikeler, CEO of Beachbody, was in town Monday.

Like many other Americans, I did P90X at one point in my life. (Ok I did about 50 days of it until I couldn’t take it anymore, don’t judge me.) But I was so excited about the workout-from-home phenomenon, I told anybody who would listen how great it was. And that’s just what Carl Daikeler wanted.

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