(First Round Capital Company) This NYC Startup Just Raised To Change How You Shop

Written by ALLEYWATCH

It’s not uncommon to feel a little jealous after a nice newsfeed scrolling session on virtually any social media platform. From pants to shoes to blouses to suits you may have the impulse to self loathe when instead you should check out Project September. The company is making nearly all clothing shoppable by simply clicking on the item, and can save you the headache of going to Amazon to try to find exactly those shoes on your newsfeed. So quit having to look for what you like, and start clicking away.

We spoke with CEO and cofounder Alexis Maybank about her company’s recent fundraising as well as what she gained while working as a Gilt executive.

Who were your investors and how much did you raise?

We are thrilled to have support from investors like William Morris Endeavor (WME Ventures), Venrock, Greylock Partners, First Round Capital, Montage Ventures, among others, in our seed round. At this time, we’re not disclosing the amount raised.

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