Applications for 2018 Demo Pit opens soon. Check back for updates.

Win in the Pit

Past Phorum Phoward Winner – RedOwl


With the innovative technologies in our Demo Pit and Phorum Showcase, presentations, and panels featuring some of nation’s leading thought leaders, Phorum is a must attend event for business leaders that want to gain a competitive edge. These finalists will be able to demonstrate their technology and compete for the Phorum Phorward award for best in show.

The Phorum Demo Pit was created to allow startups to connect with C-level enterprise decision makers attending the Phorum conference. Participating companies will demo their product and/or solution to over 400 Phorum attendees. Our 2015 winner, Tesorio was accepted to and graduated from Silicon Valley’s prestigious Y Combinator accelerator program and raised a funding round led by First Round Capital.

2017 Participants

51maps allows organizations to easily enable their entire application portfolio to run on consumer devices. Our architecture provides access in a manner that is more secure than locked down PC’s behind the firewall. This delivers a seamless, native feeling, role based experiences on any device.

Our application bus technology securely integrates any application (legacy, custom, cloud, or native) without changing source code. This allows employees to pass information between disparate applications.

Our audit capability allows organizations to gain visibility, down to individual key strokes, around all user activity. This can be used for fraud investigation, productivity improvement, training, time & motion studies, and much more. This functionality makes 51maps the first source of organizational Big Data on processes, activities, and outcomes across the enterprise.

DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in real time. DivvyCloud was founded by seasoned technologists who understand first hand what is necessary to succeed in today’s fast-changing, multi-cloud world.

Fishtown Analytics is building a modern workflow for data analysts. Its product, dbt (data build tool), helps analysts write modular, high-quality analytic code by borrowing elements of the software development workflow. dbt is open-source, and used in production today by analytics teams at Casper, Seatgeek, Credible, and dozens of other companies.

Journey Sales makes it easier for your customers to buy with Smart Rooms, an Account-Based Selling solution built on Salesforce®. Smart Rooms are private customer experiences built for each account and opportunity, where buying and selling teams can engage, collaborate, and build consensus. With Smart Rooms, enterprises create personalized buying experiences for their strategic accounts at scale and build deeper relationships for improved cross-sell and upsell opportunities. In addition, track the digital body language of your customers to understand who is most engaged and what they are engaging with. Executives receive deep insight into accounts to predictably close more valuable deals.

Focusing on rare disease, cancer and patient reported outcomes, Pulse Infoframe, a data insights and precision knowledge company, delivers real-time analytics and visualization to advance knowledge, improve outcomes, generate real-world evidence and accelerate time-to-value. Pulse Infoframe uses their software to capture and aggregate data from multiple sources, making it available to relevant stakeholders and offering numerous benefits including dramatically improved efficiency, productivity and collaboration, which are required for value-based care. Pulse is a 21st Century asset for healthcare.

RiskLens is the leading provider of cyber risk quantification software. RiskLens empowers large enterprises and government organizations to manage cyber risk from the business perspective by quantifying it in dollars and cents. Our customers leverage RiskLens to understand their cyber risk exposure in financial terms, prioritize their risk mitigations, measure the ROI of their security investments, and optimize their cyber insurance coverage. RiskLens is the only cyber risk quantification software purpose-built on FAIR, the only standard quantitative model for cyber security and operational risk.

TimelinePI is a SAAS-based analytics and visualization platform that provides a new approach to understanding operational data in the context of its related business processes. Using its patent-pending Timeline Analysis approach to analyzing event data, TimelinePI accepts event data from any number of systems and automatically reconstructs the underlying business process logic behind the data. A variety of pre-built analyses to quantify process performance, identify process execution issues and perform root cause analysis are available to users. The TimelinePI platform also supports operational monitoring through its continuous assessment of new event data to determine if any adverse conditions occur and can immediately notify business operations personnel so they can take action.

Your organization will only ‘touch’ your customers in three or four situations – retail, website, service delivery and your contact center. And when your customers call, send emails or start chat sessions, they are usually telling you what’s wrong with your products, policies, pricing and competitors. Are you listening?

TopBox’s cloud-based application analyzes your customer interactions by automatically transcribing, interrogating and categorizing them to reveal the root cause of customer experience, product, sales, marketing and operational problems.

With a subscription pricing model, easy installation, unlimited user licenses, and an intuitive user interface, TopBox is unlike anything on the market. Founded by customer experience industry veterans, TopBox was created to fill the void of customer contact analytic solutions that yield truly actionable insights and a clear ROI.

VitalTrax is transforming how clinical trials are run by putting patients and investigators at the center. VitalTrax delivers a complete patient engagement and data collection solution for clinical trials comprising of a cloud based enterprise platform and a mobile application for patients. For clinical study teams, VitalTrax delivers an enterprise platform to design and run trials efficiently. For sites, VitalTrax makes it easier to recruit and communicate with patients during the trial. VitalTrax mobile app solution, Wing, is a world-class patient engagement tool that provides a way for patients to search for trials, apply to become a volunteer and participate in the trial.

Widget Brain is passionate about creating smart solutions that have a real impact on daily life: algorithms that lower CO2, improve recycling rates, deliver faster, prevent critical failures and decide autonomously.

We are ambitious in achieving our vision of the future. In that future, we see a connected universe of things, capable of outperforming everything else in the analogue world in terms of superior service, lowest costs, and compatibility with other smart devices. We cover the full digital ecosystem, including smarter cities, smarter factories, and smarter supply chains.

Our customers use Widget Brain software to monitor their water pumps to detect leaks, forecast fill rates in waste containers to optimize service routes, and collect usage data to monitor equipment and predict maintenance moments.

Wylei is a next generation AI Machine Learning company and is the pioneer of Predictive Content, which is digital content that automatically assembles itself in real-time for each impression with deep and precise predictive intelligence. Wylei leverages its AI engine by ingesting 1st, 3rd, and real time contextual data to determine the best combination of content to serve to a consumer. Wylei can optimize content in real-time for any channel, enabling 1:1 personalization at scale across any channel including email, web, mobile and video. Our predictive cloud does the heavy lifting and automatically defines dynamic micro segments, testing and predicting to achieve the highest ROI.

2016 Participants


AlphaPoint is a financial technology company that powers digital asset exchanges and provides institutions blockchain-enabled solutions to store, track, and trade digital assets. Its secure, scalable, and customizable platform enables customers to deploy blockchain technology to innovate, differentiate, and transform their businesses. AlphaPoint powers over 20 digital asset exchanges on 5 continents, and is led by a seasoned team with 50+ years in financial technology. AlphaPoint has offices in New York City, Philadelphia, and San Francisco.


Funnl, a SaaS product created by Boxter, answers questions about the top of your sales funnel. It’s an intelligent analytics solution for online businesses. Funnl enables fast ROI measurement and optimization for growth channels like Facebook ads or content marketing. The innovative semantic user interface allows you to quickly get detailed answers from websites and online marketing efforts without needing any technical training. The software brings powerful enterprise grade functionality to small and medium-sized businesses. Requiring less than an hour in training and setup time to get started.


Cloudamize is an analytics software company that helps companies get the most out of their investments in cloud computing. Our SaaS-based analytics platform helps our customers and partners make confident, data-driven decisions at each stage of the cloud journey – from assessing options, to planning migrations, to managing cloud deployments for maximum value. With Cloudamize, companies have experienced significant monthly savings on their cloud deployments, while simultaneously increasing performance.


Mobilizing digital content is the easy part but getting your sales teams to adopt mobile in their sales process is challenging. The DryDock mobile platform helps engage field sales, making their sales process more productive and efficient.

DryDock is a mobile app and content management system rolled into a single product. Instead of forcing reps to search for content in online repositories or web portals, sales teams quickly access your curated content in a secure mobile app. Plus, DryDock does not charge by seat license because everyone who can increase revenue should benefit from high impact sales information.


MLeads is a comprehensive SaaS mobile platform for leads and event management process automation. MLeads allows event organizers, exhibitors, business owners, and sales and marketing professionals to manage leads and organize events from any devices anywhere, increasing productivity, efficiency and opportunities. The platform allows users to capture and collect leads, research leads, perform follow-up, and measure and manage ROI across sales and marketing teams. The platform is feature-rich, affordable, and easy to use compared to other solutions.


OpsDataStore is the Real-Time Data Fabric for IT Operations. We collect data from your strategic platforms (VMware) and tools (AppDynamics, Dynatrace, ExtraHop) and combine these disparate streams of data into real-time topologies. You can prevent problems that affect online service quality, solve the remaining problems more quickly, and achieve dramatic increases in capacity utilization.

We also make the combined data available to any BI or query tool, which turns the analysis and consumption of IT data into a self-service problem through tools like Tableau and Qlik. Gartner recently recommended the IT Operations become “data driven” and we are the only open and real-time platform that allows modern enterprises to achieve this. In summary we protect your online revenue and save you time and money in the operation of your environment.


PeopleLinx drives results throughout your sales funnel to create, nurture, and win deals. Founded by early LinkedIn employees, we activate social selling for B2B sales teams through individualized guidance. Reps are guided to create presence, networks and engagement with buyers. The result? Quality leads, faster sales cycles, and a higher close rate, all measureable through your CRM. Customers include Fortune 500 leaders in high-tech, finance, manufacturing and professional services.


Pneuron enables organizations to rapidly solve business problems challenged by highly disparate and distributed sources of value. By deploying a non-invasive “fabric” to build, deploy, and execute intelligent workflows, Pneuron’s platform sidesteps traditional and costly prerequisites and delivers solutions in less than half the time and cost of multi-product approaches.


RedOwl provides information security teams a single platform to proactively monitor insider risk across the enterprise. The RedOwl platform analyzes all observable interactions between employees, contractors, devices, and applications within your organization. Only RedOwl analyzes structured and unstructured data to provide immediate and unparalleled visibility into human risk to combat intellectual property loss, detect compromised accounts, monitor privileged users and enhance forensics.


2015 Participants


Boxly is a touch-based dynamic document platform which allows business users to visually relate and interpret information. The dynamic document creates an app-like experience where one can share information using mobile devices without the need to write code. Boxly transforms disparate, static data into a meaningful, interactive experience.


Collected instantly finds related content from your business’ documents and presentations as you work in apps like Microsoft Word and PowerPoint, helping you and your team rediscover and get more value from your content than ever before.


Livegenic helps organizations enhance customer service support capabilities by reducing costs, improving customer satisfaction, and mitigating business related risks. They achieve this by enabling businesses to see what the customer sees during the very first customer contact over the phone. Using real-time video streaming, they provide an ability to triage incoming issues during the first customer contact, capturing remote information, resolving user issues, and improving customer experience.


MongoSluice takes the time-consuming and expensive slog out of working with big data. It figures out what an unstructured or NoSQL database would look like if it were SQL – and then actually turns it into (and streams it to) SQL or any other RDBMs datastore. This new patent-pending technology exponentially expedites the time it takes to bring big data into business intelligence systems, providing clients with near real-time insight.


Nfoshare is the easiest way to increase employee engagement. Each week, the tool checks in with employees using 10 second anonymous email surveys to gauge real-time employee morale & collect feedback. At the end of the month/quarter, simple, personalized research-based suggestions are sent to managers/HR to hit their goals & increase company morale.


The SETVI™ Platform is a SaaS sales enablement solution for field sales forces. Our mission is to create a more efficient sales process, which enables organizations to close more deals and increase sales revenue. Version 1.0 of the product contains an intuitive content management system; a robust, but user-friendly presentation tool; and a powerful tracking system that delivers insightful analytics.


Shibumi is a cloud-based application that provides a secure, central location to manage initiatives and deliver better results. Whether driving new sales opportunities, executing cost optimization or managing a change portfolio, Shibumi helps teams collaborate, communicate goals and develop actionable plans so they can spend less time reporting and more time focusing on execution.


Tesorio enables companies to self-finance their daily operations, streamlining early payments on invoices so suppliers get paid early and buyers optimize returns on cash. By forgoing a small percentage on their invoice, a supplier can get paid weeks earlier than typical 30 – 90 day terms. Tesorio’s algorithm calculates this percentage to be win-win: fair for the supplier to forgo and valuable for the buyer to earn given their respective costs of capital.

2014 Participants

Rescufy (AppItUP Winner)

Rescufy was created by David and Rachel Edwards who were inspired by their son, Sammy, to simplify the standard anaphylaxis action plan. Sammy has a life threatening tree nut allergy, and they developed Rescufy so they would have a simple, fast, and reliable tool to streamline getting help in the event of anaphylaxis.

With the touch of a button, Rescufy will send critical information including geo-location, medical condition, medical history, medications, and contact information to first responders and emergency contacts. It will also auto dial 911 with a voice recording of the same information should the user be impaired by his/her condition. Rescufy simplifies the process of notifying first responders and emergency contacts, compresses time, creates redundancy, offers peace of mind, and simplifies the action plan which in turn will saves lives!

AppItUP is a new mobile application idea challenge designed to gather the best app ideas from the Penn community and connect them with the funding and technical expertise necessary to make them a reality. AppItUP is a brain child of the University of Pennsylvania’s Center for Technology Transfer and UPstart program.


BuyerMLS™ is the real estate industry’s first and only real-time buyer marketplace. As an enterprise platform, we help brokerages and their agents increase productivity by transforming their anonymous buyer data into an asset, leading to more transactions and new listing opportunities.


Canvas is a cloud-based software service that allows businesses to replace expensive and inefficient paper forms with powerful apps on their smartphones and tablets. Canvas enables users to collect information using mobile devices, share that information and easily integrate with existing backend systems. Canvas also offers the first business-only application store of its kind, with 13,000+ pre-built, fully customizable apps that work on all mobile platforms and serve 30+ vertical markets.


As the premier platform for, “Consumer Lifecycle Success” (CLS), Clutch is the first and only system that helps Brands create, unify, manage, and measure success across increasingly complex marketing efforts and technology ecosystems. The goal of every retailer is optimizing the lifetime value of consumers at each stage of the lifecycle. We provide a comprehensive set of modular solutions to drive loyalty, increase consumer spend and reward brand advocacy by unifying the currently fragmented consumer experiences, wherever your customers are – in-store, online, and through mobile and social channels. We feed the customer experience, the experience feeds the brand loyalty, and the loyalty feeds the revenue.

Grassroots Unwired

The Grassroots Unwired platform is a mobile sales enablement platform for anyone conducting customer acquisition and engagement in the field and used in conjunction with their existing CRM.

The integrated SaaS platform combines a mapping system, mobile application and web portal that run in conjunction with a GPS-enabled mobile device for tracking, reporting and analytics – all in real-time.


RJMetrics helps online businesses make smarter decisions with their data. We provide the kinds of deep insights that were formerly only accessible by large companies willing to invest in full-time data scientists. With RJMetrics, any company can become truly data-driven.


Brands recognize traditional marketing tactics are becoming less and less effective with the Millennial consumer. SocialLadder is mobile technology, white-labeled for brands, giving them the ability to speak the language Millennials respond to – true Product Discovery rather than marketing hype.
SocialLadder is deployed by brands as either a new mobile app or embedded into their existing mobile platform. Consumers discover the brand in a gamified environment. Rewards and experiences are unlocked through a score composed of two primary components:

Influence – calculated from the size of a user’s social voice/reach
Engagement – calculated via content creating challenges
Brands build a community of influencers virally, while driving valuable word of mouth impressions and retaining ownership of the media, data and conversations generated.


tapCLIQ offers the industry’s first responsive marketing solution that meaningfully engages mobile users at moments when they are most receptive.
Our holistic approach harnesses the value lost in disparate marketing tactics. The platform offers products for Advertising, Communication, Support, Feedback, and Research. tapCLIQ’s opinion based engagement products, generates the most authentic user data. This includes preference & intent data of highest relevance, which is not being captured today.
tapCLIQ’s mission is to enhance user experience by improving the relevance, context, and timeliness of engagement. We are reinventing how customer engagement can be and should be on mobile devices.


Yorn® – (Your Opinion. Right Now®) is a real-time feedback platform for healthcare settings with early traction and compelling evidence that it helps organizations understand and improve the customer/patient experience. Optimized for mobile, patent pending and HIPAA compliant, Yorn enables providers and payers to identify root causes of potential problems and make appropriate operational changes that improve experience, satisfaction, and compliance with care plans. Yorn delivers clinical and economic benefit that can correlate to higher quality ratings on performance.

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