Clutch Essential SuiteApp Achieves ‘Built for NetSuite’ Status

New SuiteApp Meets the NetSuite SuiteCloud Platform Development Standards and Documented Best Practices

AMBLER, Pa.–(BUSINESS WIRE)–Clutch, the integrated customer management and marketing analytics company, today announced that its Clutch Essential SuiteApp has achieved ‘Built for NetSuite’ status. Clutch specially tailored its award-winning consumer data platform to meet the needs of small- and medium-sized businesses (SMBs) that use NetSuite to offer Clutch Essential, the new SuiteApp, built using NetSuite’s SuiteCloud Computing Platform. The Clutch Essential SuiteApp is an integrated gift and loyalty program that provides enterprise grade features at a mid-market price.

Built for NetSuite is a program for NetSuite SuiteCloud Developer Network (SDN) partners that provides them with information, resources and a method to help them verify that their applications and integrations, built using the NetSuite SuiteCloud Computing Platform, meet NetSuite’s standards and best practices. The Built for NetSuite program is designed to give NetSuite customers additional confidence that SuiteApps have been built to meet these standards.

The current state of gift and loyalty technology presents a dilemma for SMB marketers who traditionally have needed to choose between expensive, enterprise level platforms and simple points-based programs that lack sophistication. To be successful, gift and loyalty programs must go beyond the first step, which for most brands is to simply identify the customer. They must integrate data across sales channels so that brands can personalize engagements and truly reward loyalty. The Clutch Essential SuiteApp offers unified customer data analytics along with gift and loyalty solutions, across sales channels and other interactions, in one interface, at a cost that is accessible to SMBs.

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