BTC Grows with the Addition of Team from Bryn Mawr-Based Hollister Creative

39-Year Old Creative, PR, Direct Marketing and Digital Firm Expands Client Base

WAYNE, PA – October 4, 2018 – BTC, one of the Mid-Atlantic region’s leading full-service marketing and communications firms, announced it will expand with the addition of the senior team from Hollister Creative, a Bryn Mawr-based agency founded in 1990 by Kim Landry.

“Kim has built a tremendous business over the last 20-plus years, and we are excited to have her and her team join BTC,” said BTC President and CEO Tom Cancelmo. “Our businesses complement each other on many levels, from a services standpoint, as well as the industries and sectors we serve.  Our clients now have an even stronger senior-level team to serve their marketing communications needs.”

Landry will join BTC as Vice President, Impact, Georgette Klotz will join as Senior Web Designer, and  Martha Michaela Hutchman Brown will join as Account Executive. The move will grow BTC’s overall presence in the region, as well as in the Hospitality, Business-to-Business and Nonprofit sectors.

“I admire BTC and the way the firm positions itself, with experienced, creative practitioners working in a model that is very hands on with all clients,” said Landry. “Clients I will be bringing to BTC will benefit from a deep bench of talented marketing and communications professionals, along with experts in PR and media relations.”

“We all see a win-win-win here, combining our skill sets, our shared values and our commitment to working with organizations that have a meaningful impact in our community,” added BTC Partner Chris Murray.

This announcement coincides with BTC’s new web site launch, and the firm’s recent office move within the Evolve West Complex to 998 Old Eagle School Road, Suite 1207, in Wayne, PA.

“Our new digs are fresh, bright and very collaborative,” Cancelmo concluded.  “Every business needs to evolve, grow and start new chapters, and this is certainly one at BTC.”

For more information and to see BTC’s new web site, visit btcmarketing.com.


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