Article in DigitalCommerce360.com Showcasing how Relay engages with patients via mobile

As consumers’ reliance on mobile devices to interact with healthcare providers increases, they want the personalized user experiences they are accustomed to from other mobile interactions when using their smartphone to shop, communicate and research topics online.

To provide the user experience patients want, customer communications software provider Relay Network developed a web-based mobile communications platform that allows healthcare providers to deliver personalized interactions to patients via their mobile phone.

So far 15 Blue Cross Blue Shield plans representing more than 30 million consumers are using Relay’s platform to engage patients through text messages pushed to a patient’s mobile phone. Notifications can include information about a patient’s health plan, links for finding an in-network provider, information about managing a chronic condition such as asthma, or scheduling an appointment with their doctor.

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