viihealth Announces Acquisition of Hubdata, a Decision Analytics Company

Enhances Capabilities in Data Analytics – Expands Offerings for Life Science Clients

PHILADELPHIA, Feb. 17, 2017 /PRNewswire/ —┬áviihealth, Inc., a next-generation Customer Engagement Company dedicated to helping global Life Science clients improve business results, has acquired Hubdata SARL, a French based provider of leading edge decision analytics SaaS solutions.

The Hubdata team has effectively utilized machine learning based advanced analytics to drive business outcomes, such as customer loyalty, yield management, repeat revenue, and profitability for international clients. The Hubdata platform provides viihealth the foundational core to effectively add advanced data analytics that provide prediction and prescription guidance in its solution suite to address the needs of Life Science marketers.

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