Time Capsule: Celebrating 30 Years of TV Shopping

Supporting Innovation and Entrepreneurship for more than 60 years

Welcome to Safeguard Scientifics’ Blog, where we share Perspective, Strategy and Insight.

In the 1980s, before mobile commerce and e-commerce existed, the most innovative and convenient way to reach consumers was by leveraging the most important medium at that time—television. In addition to providing a convenient, educational and entertaining shopping mode for consumers, cable marketing provided a cost effective way for small and large suppliers to quickly gain visibility and market test new products.

This week we open Safeguard’s time capsule to reflect upon one of our storied successes, QVC, which thirty years ago today aired its first television broadcast selling the Windsor Shower Companion, a waterproof AM/FM radio.

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