SeventySix Capital’s portfolio company Whistle Sports Takes Over Times Square

SeventySix Capital’s portfolio company
Whistle Sports Takes Over Times Square

HARLEM GLOBETROTTERS – WHISTLE SPORTS PARTNER

WHISTLE SPORTS NEWFRONT 2015

With over 78 million fans, followers and subscribers across multiple digital and social channels and growing by several million a week since its 2014 launch, Whistle Sports focuses on engaging and activating young millennial sports fans through a mix of pro athletes, pro leagues and a creative community of some of the world’s best digital sports creators.

Whistle Sports NewFront provided insight to advertising executives into the consumption patterns of 14 to 34-year-old sports fans, access to the athletes and creators and events that will be connecting brands, fans and creators.
Wayne Kimmel and The Globetrotters Wayne Kimmel, Whistle Execs and Dude Perfect

“We think that millennials who love sports are an underserved market,” says Whistle Sports CEO John West. “They have interests beyond live sports on TV.”

Whistle Sports takes a different approach. The company, which launched its online network last year, works with about 200 creators who develop content for sports fans. That could includes anything from trick shots to bloopers to instructional videos to pure entertainment.

Whistle Sports also has partnerships with pro sports leagues – including the NFL, MLB and Nascar – that help give their creators access to events, facilities and athletes to create original content for young people.


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