SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management
Acquisition to strengthen SAP’s position in omnichannel customer experience
Gigya’s consent-based identity data platform and SAP® Hybris® Profile data matching and enrichment capabilities to be integrated
Identify and opt-in consumers for personalization across all customer touchpoints — customers maintain control of their data
WALLDORF, Germany — September 24, 2017 — SAP SE (NYSE: SAP) today announced it has entered into an agreement to acquire Gigya, a market leader for customer identity and access management. Major independent analyst firms, most recently Forrester Research,1 have positioned Gigya as a top vendor in this field.

Gigya’s customer identity and access management platform helps companies build digital relationships with their customers. Its platform allows companies to manage customers’ profile, preference, opt-in and consent settings, with customers maintaining control of their data at all times. Customers opt in and register via Gigya’s registration-as-a-service, which addresses changing geographical privacy issues and manages compliance requirements such as the upcoming General Data Protection Regulation (GDPR). Gigya currently manages 1.3 billion customer identities in order to build identity-driven relationships for its enterprise clients.

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