Magento Commerce Acquires RJMetrics

Advanced cloud-based analytics solution will integrate with the Magento platform as Magento Analytics to help merchants better understand their customers, sell smarter, and increase ROI

Campbell, Calif. (Aug. 1, 2016)Magento Commerce, the worldwide leader in cloud digital commerce innovation, today announced that it has acquired RJMetrics, a cloud-based analytics platform tuned for digital commerce business intelligence. In addition to the valuable analytics extensions already built for Magento, the Magento core platform will now include a powerful native solution enabling merchants to better understand and optimize their commerce business based on actionable data and insights into customers, merchandising, channels, and more.

The new solution will be marketed as Magento Analytics and, unlike other analytics platforms that often require IT support and considerable time to configure, Magento Analytics will allow non-technical business users to quickly and easily integrate with enterprise-grade data sets across a broad array of applications in order to consolidate and analyze data for effective multi-brand, cross-channel reporting.

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