LIQUIDHUB TO ENHANCE DESIGN-THINKING CAPABILITIES WITH ELECTRONIC INK ACQUISITION TO STRENGTHEN HUMAN-CENTERED RESEARCH EXPERTISE

LiquidHub to Enhance Design-Thinking Capabilities with Electronic Ink
Acquisition to Strengthen Human-Centered Research Expertise

PHILADELPHIA – August 12, 2016 – LiquidHub, a customer engagement company, today announced the acquisition of Electronic Ink, a human-centered design consultancy, with a client roster that includes such brand names as Penske, Morgan Stanley, Johnson & Johnson, and Ford Motor Company. With the addition of Electronic Ink, LiquidHub brings expanded design-thinking resources under one roof to deliver compelling customer experiences faster and at greater scale.

“Companies who enjoy the most successful business transformation solutions are those who go beyond examining customer preferences or patterns of behavior; they dig deeper to understand customers as people and study how they interact with technology,” said Jonathan Brassington, CEO of LiquidHub. “The addition of Electronic Ink’s research expertise will bring insights of human context to all aspects of our clients’ businesses. Having worked on assignments over the years with their talented team, I am thrilled to welcome them to our organization.”

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