HEY WE ARE NOW A TECH START UP! GREAT!….BUT… WHAT DO WE DO NOW?

There are various things in Life that are big deceivers. The first is the Internet itself. The fact that you have a Website, where you talk about what you do – does not mean that anybody actually reads about “what you actually do”. The second misnomer, is when some finance company or other, gives you a wedge of cash. This simply means that they have given you a wedge of cash. It does not mean that people will buy whatever it is that you have developed, suggested, proposed.

It is even worse if said Wedge of Cash comes from some sort of Government or Academic funding. I don’t wish to be disparaging about any sort of funding, and I do congratulate anybody who gets this – but we live in a real world.

So… let’s get our definitions out of the way first. What in fact do I mean by “a real world”? This is where somebody who is not connected with you – puts money on the table and buys what you offer. This is called “business”. It is the secret sauce of why Tech Start Ups stay in business. The others spend the money they have – and then stop,

Click here to read the full article.


©2016 PACT All Rights Reserved